About Me

Twenty years ago I asked a Tarot card reader what would I be doing when I was 50. She replied, “I see you doing something so wildly creative, it defies a job title.” Only recently did I realize that was a slick way of saying, “I have no idea of what you’ll be doing.” But that prediction kept me charging ahead to the fifties with zeal and anticipation. Now that the future is today, I’m ready for anything!

A Font of Information about Necco Wafers

Holiday crafters use them to shingle gingerbread houses. Trick-or-treaters palm them off on parents. And singer-songwriter Neko Case created a Ken Burns–like narrative about them on NPR’s Wait! Wait! Don’t Tell Me!

Necco Wafers, it's hard to believe, have been around since 1847. They're fat free and low in points, the currency of the realm in a Weight Watchers food budget. During my fifty-pound weight loss I basically kept rolls of them behind glass, to break in case of snack emergency.
In 2009 the Necco Wafer recipe changed, with natural flavors and colors replacing the artificial ones. A totally laudable direction for any product.

Top: the new label, with a 1990s logo and 1940s type. Bottom: the old logo. Font consultation by Mark Simonson.But please, New England Confectionery Company, bring back the old logo. It's timeless. It reinforces a brand that's over 160 years old. 

Font designer Mark Simonson identified the lettering style of the old Necco logo (bottom) as French Clarendon, which was popular in the 19th Century. In the new label (top), Mark identified the logo as the 1990s typeface Fluxure, with the words "The Original" from a 1940s font, Kaufmann Script. You can't sneak typeface anachronisms past Mark. Don't take him on in a game of Name That Font, either.
Which Necco logo do you prefer, and why? What memories do Necco Wafers have for you? Which logo redesigns bug you? Leave your comments below.







7 comments:

  1. Being a "strict Catholic girl" like myself (HA) we used these wafers to practice our First Communion. Last year for Christmas, my older sister, Wendy, gave me a package as a joke, handing them to me saying "the body of Christ, Amen" and laughing hysterically at my expression! Yes, I come from "sick" stock.

    ReplyDelete
  2. I would have loved to see your expression! Thanks for sharing a fun memory, Lisa. Imagine, a lifelong bond created by Necco Wafers. What can't those candies do? :=)

    ReplyDelete
  3. Oh man, Susan... I was TICKED when they chaged the formula. Part of the 2009 change was to drop the green wafers. Horror! As a native New Englander, I grew up with all the Necco products (Gotta love the Skybar!)I still eat a half a roll of Necco's a day! I cut the roll in half and eat half one day; the other half the next. The GOOD news is that Necco has finally responded to customer presure (and a sharp drop in sales) and has returned to the former recipe! And the old packaging is back too!

    ReplyDelete
  4. Unknown, your comment was the inspiration for a new blog post! I can't tell you how thrilled I was to hear your news! I'm looking forward to reading your blog. You write very well. You wouldn't be Stephen King by any chance, would you? :=D Susan

    ReplyDelete
  5. VIRUS REMOVAL
    Is Your Computer Sluggish or Plagued With a Virus? – If So you Need Online Tech Repairs
    As a leader in online computer repair, Online Tech Repairs Inc has the experience to deliver professional system optimization and virus removal.Headquartered in Great Neck, New York our certified technicians have been providing online computer repair and virus removal for customers around the world since 2004.
    Our three step system is easy to use; and provides you a safe, unobtrusive, and cost effective alternative to your computer service needs. By using state-of-the-art technology our computer experts can diagnose, and repair your computer system through the internet, no matter where you are.
    Our technician will guide you through the installation of Online Tech Repair Inc secure software. This software allows your dedicated computer expert to see and operate your computer just as if he was in the room with you. That means you don't have to unplug everything and bring it to our shop, or have a stranger tramping through your home.
    From our remote location the Online Tech Repairs.com expert can handle any computer issue you want addressed, like:
    • - System Optimization
    • - How it works Software Installations or Upgrades
    • - How it works Virus Removal
    • - How it works Home Network Set-ups
    Just to name a few.
    If you are unsure of what the problem may be, that is okay. We can run a complete diagnostic on your system and fix the problems we encounter. When we are done our software is removed; leaving you with a safe, secure and properly functioning system. The whole process usually takes less than an hour. You probably couldn't even get your computer to your local repair shop that fast!
    Call us now for a FREE COMPUTER DIAGONISTIC using DISCOUNT CODE (otr214427@gmail.com) on +1-914-613-3786 or chat with us on www.onlinetechrepairs.com.

    ReplyDelete
  6. 1 Problem: HP Printer not connecting to my laptop.
    I had an issue while connecting my 2 year old HP printer to my brother's laptop that I had borrowed for starting my own business. I used a quick google search to fix the problem but that did not help me.
    I then decided to get professional help to solve my problem. After having received many quotations from various companies, i decided to go ahead with Online Tech Repair (www.onlinetechrepairs.com).
    Reasons I chose them over the others:
    1) They were extremely friendly and patient with me during my initial discussions and responded promptly to my request.
    2) Their prices were extremely reasonable.
    3) They were ready and willing to walk me through the entire process step by step and were on call with me till i got it fixed.
    How did they do it
    1) They first asked me to state my problem clearly and asked me a few questions. This was done to detect any physical connectivity issues with the printer.
    2) After having answered this, they confirmed that the printer and the laptop were functioning correctly.
    3) They then, asked me if they could access my laptop remotely to troubleshoot the problem and fix it. I agreed.
    4) One of the tech support executives accessed my laptop and started troubleshooting.
    5) I sat back and watched as the tech support executive was navigating my laptop to spot the issue. The issue was fixed.
    6) I was told that it was due to an older version of the driver that had been installed.

    My Experience
    I loved the entire friendly conversation that took place with them. They understood my needs clearly and acted upon the solution immediately. Being a technical noob, i sometimes find it difficult to communicate with tech support teams. It was a very different experience with the guys at Online Tech Repairs. You can check out their website www.onlinetechrepairs.com or call them on 1-914-613-3786.
    Would definitely recommend this service to anyone who needs help fixing their computers.
    Thanks a ton guys. Great Job....!!

    ReplyDelete
  7. Thanks for sharing the important points of view with us. It is really very nice blog which describes how to Poultry Software

    ReplyDelete

Real Time Web Analytics